Session Digital launch Dreams PLC online store
The UK’s largest retailer of beds and bedding products, Dreams PLC appointed Session Digital to replatform their UK online store. Launched pre-Xmas, the store aims to intelligently respond to customers’ different buying habits, recognising the impact of their location on decisions to purchase online or in-store.
A key part of the process required enhanced integration with Dreams’ back-office systems and alignment with Dreams’ ongoing social media strategy to provide increased merchandising opportunities across multiple channels.
Gary Robinson, e-commerce director, Dreams, explains: “Our new website is an extension of our in-store experience, reflecting our brand values of expertise, customer service and professional advice. The key to achieving this didn’t just lie in clever design but in providing a user experience that treats customers as truly individual. Session Digital has the proven track record and the Magento expertise we needed to make this a reality.”
The site is supported by an on-going program of TV/Online advertising, direct marketing, press and social campaigns, and can be seen at http://www.dreams.co.uk
Homepage: includes filtered navigation in top level drop down menus and personalised product recommendations
Category pages: Personalised product recommendations and flexible product filters
Product pages: Clean, simple and directional. Integration with delivery systems to provide real-time delivery date estimations
Store locator: Google maps integration with additional filters
Magento and IE9.0 - not currently the best of friends….
It’s recently become clear to us that Magento and IE9.0 aren’t really getting along that well at the moment - we found some issues during testing and after some research we see that it’s a problem that others are seeing too.
The reason appears to be that Magento utilises an older version of the Prototype Javascript framework for ajax and DOM manipulation and that’s causing some problems for some sites.
Credit due to Alan Storm for this summary of the issue - and whilst he’s posted a response and proposes a solution here, we assume that Magento are aware of the problem and will provide a full fix in future releases. Watch this space for updates…..
Impressive figures as reported by Internet Retailing: in February, UK shoppers spent an average of £79 per person on online purchases (20% increase compared to the same period last year).
Session Digital at Ecommerce Expo
We are delighted to announce that Session Digital will be attending and speaking at this year’s E Commerce Expo on Stand 306 from 19th to the 20th October 2010 at London Olympia. Come and see how we design, build and support Magento Enterprise solutions for a range of clients, from niche and emerging brands through to the demands on managing multi-store, pan European ecommerce for the largest Global deployment of Magento to date.
Read more
Session Digital Appointed to Football League
Session Digital have been appointed to design, build, deliver and manage an Enterprise Magento deployment on behalf of the Football League’s “Football in the Community” scheme, a Nationwide program to promote football training and development for children and young adults of all ability and skill levels.
