Session Digital launch Dreams PLC online store
The UK’s largest retailer of beds and bedding products, Dreams PLC appointed Session Digital to replatform their UK online store. Launched pre-Xmas, the store aims to intelligently respond to customers’ different buying habits, recognising the impact of their location on decisions to purchase online or in-store.
A key part of the process required enhanced integration with Dreams’ back-office systems and alignment with Dreams’ ongoing social media strategy to provide increased merchandising opportunities across multiple channels.
Gary Robinson, e-commerce director, Dreams, explains: “Our new website is an extension of our in-store experience, reflecting our brand values of expertise, customer service and professional advice. The key to achieving this didn’t just lie in clever design but in providing a user experience that treats customers as truly individual. Session Digital has the proven track record and the Magento expertise we needed to make this a reality.”
The site is supported by an on-going program of TV/Online advertising, direct marketing, press and social campaigns, and can be seen at http://www.dreams.co.uk
Homepage: includes filtered navigation in top level drop down menus and personalised product recommendations
Category pages: Personalised product recommendations and flexible product filters
Product pages: Clean, simple and directional. Integration with delivery systems to provide real-time delivery date estimations
Store locator: Google maps integration with additional filters
Session Digital Appointed to Football League
Session Digital have been appointed to design, build, deliver and manage an Enterprise Magento deployment on behalf of the Football League’s “Football in the Community” scheme, a Nationwide program to promote football training and development for children and young adults of all ability and skill levels.
