Fashion Digital UK brought together over 350 attendees in London earlier this week to discuss the intersection of commerce and couture. From payments to global expansion, here are our 10 key takeaways:
1. It’s not how much you do, it’s how you do it
Aiming for ‘best in class’ customer service used to be the domain of luxury brands. These days, all brands selling online need to provide a superior shopping experience. Rapidly firing websites into all markets may leave you feeling like you’re serving the world, but unhappy customers left struggling with poor checkout services and clumsy design will disagree.
To step onto Bond Street is to step into the home of London luxury. Revered for its elegant facades and decadent clientele, it is the epitome of high-end retail. For sophisticated shoppers, it is the one-street stop for the world’s most prestigious brands.
Yet while it remains a much-loved landmark of England’s capital, Bond Street’s luxury brands must contend with the rise of the digitally savvy shopper, who insist on the highest quality service regardless if they are physically browsing in-store or are halfway across the world.
The following post was written by Roy Erez, Co-Founder and CEO, Loop Commerce, a partner of Session Digital.
It’s not enough to “just” have an eCommerce front any more - it’s how you use it that matters.
After Black Friday 2013 marked the biggest e-commerce day in history, retailers braced themselves for another year of intense online shopping activity.
According to the National Retail Federation’s latest holiday survey conducted by Prosper Insights & Analytics, roughly half of the holiday shoppers polled said that they would wrap up their shopping lists online, representing the highest percentage observed over the survey’s 11 year lifespan.
2013 was the year that saw mobile shopping come of age. Mobile has been on the rise for a while now, but only in the last few months has it challenged desktop for the lion’s share of overall web traffic. UK Ecommerce figures for Boxing Day, provided by IBM, illustrate just how big mobile traffic and transactions have become.
Boxing day, which is consistently among the biggest retail days of the year, saw an overall jump in online sales of 40% when compared to the same day 2012. As well as strong sales figures, traffic was also up, with 129 million visits to retail sites, making it the busiest ever online shopping day in the UK. This increase was due to a 42% rise in mobile and tablet browsing, which accounted for a total of 58% of all traffic on Boxing Day.
Cyber Monday (the Monday after Thanksgiving) has fast become one of the most important days of the online retail year. Every year since the term was coined back in 2006, global spending on the day has increased. It is now the biggest online spending day in history for a number of countries, including the UK and US.
This year UK users made 115 million visits to retail websites on Cyber Monday, surpassing the previous record set on Boxing Day last year.
For the consumer, shopping for gifts online can be difficult – particularly when it comes to predicting the recipient’s size and colour preferences. Many retailers have introduced gifts cards as a solution to the problem, but it’s not the most thoughtful option and it comes with an obvious price tag. Recently launched Loop Commerce aims to make it a lot easier for the customer to purchase the perfect present for their loved one. The SaaS-based service is essentially a separate checkout flow for consumers shopping online for someone else. When a retailer has Loop Commerce installed on its website, the customer can click on an e-gift button and an email will be sent to the gift’s intended recipient, telling them the item has been chosen for them. They will then be asked to input their shipping address and pick the size and colour where necessary. What’s more, if they aren’t happy with the present as a whole, they can exchange it discreetly there and then.
Session’s Technical Assurance Manager, Alistair Stead, will be taking part in this month’s Peer 1 Hosting webinar: “Solving eCommerce Issues.”
Alistair will be part of a panel of industry thought leaders and eCommerce experts discussing why site performance is paramount when it comes to eCommerce.
We’re delighted to announce our ongoing expansion with the opening of new offices in Leeds and Edinburgh.
In the three years we’ve been established, Session has evolved rapidly to become a leader in the UK for Magento Enterprise solutions. Managing Director, Yair Spitzer elaborates:
“We currently have offices in London, Sheffield and Manchester and have recently relocated to larger offices in Liverpool. These university cities all have vibrant PHP communities, where we’ve employed talented graduates. So expanding into university cities, Leeds and Edinburgh was the next logical step for us.”
Yesterday, Session’s Creative Director, Alex Blaney gave a presentation at Magento Live UK.
In this digital strategy presentation, Alex outlined a “human-centric” approach to Magento in an omni-channel commerce ecosystem, and how to use it effectively for immediate conversion success.
You can watch the presentation on slideshare here.
To discuss your omni-channel strategy, get in touch!
Research firm, SourcingLine identifies top Magento development companies and maps their capabilities using its proprietary Leaders Matrix methodology. Each company is analysed on its Magento eCommerce focus and its ability to consistently deliver value to its clients. We are proud to be ranked second in their list of Top Magento Developers & Development Firms worldwide.
The Session approach
We believe our trademark to deliver customer-centric solutions strengthened by our effective use of technology helped us become the leading Magento Enterprise development company in the UK and second in the world. At Session, we pride ourselves on our eCommerce expertise: developing creative strategies for leading brands with unsurpassed technical know-how.