Established in 1984, Radley is Britain’s leading designer and manufacturer of handbags and accessories. With online spend in the UK showing no signs of slowing down, Radley wanted to revamp its website to capitalise on consumer demand for its exciting range of products, including handbags, shoes and accessories.
Radley were looking for an eCommerce platform that would give them:
- Greater flexibility and control over content
- Lower maintenance costs
- Integration with the company’s internal and external systems
The flexibility of the Magento Enterprise platform combined with our ability and experience to create powerful online user experiences, was the ideal solution to meet Radley’s requirements.
In just four months, we delivered a new look for Radley’s online store.
We took a responsive design approach for eCommerce, meaning that important features of the website would move and shift around to fit any screen size.
Using responsive design, we created an experience that would help customers to almost feel the product.
Depending on the screen size, the best image available is rendered to display the item in all its glory. All the important functions involved in closing the sale, such as the basket, are always kept visible to the user.
With this unique approach, Radley is giving customers what they want – an in-store experience but over the internet.
But a stunning website is meaningless if it cannot fulfil demand.
We worked with Radley’s IT team to ensure that the online store was fully integrated with the company’s back end ERP systems including reporting, finance, and order and inventory management.
Did it work?
The new website went live at the beginning of November and the Radley team is delighted with it.